Instagram & Reels

Buyers want to see the hands behind the gift. Short videos of you making something are the easiest way to be found by new people.

1. Switch to a free Professional (Creator or Business) account so you can see which posts work.
2. Write a one-line bio: what you make, your city, and 'Order on Crafted Gift Fair'. Put your stall link in the bio.
3. Make 2–3 Reels a week, 10–20 seconds each: start, middle and finished piece. Show your hands, not just the product.
4. Use 3–5 hashtags that buyers search, such as #handmadeindia, #giftideas and your craft and city.
5. Reply to every comment and message within a day. Replies bring more people to your posts.